Nike needed to activate a regulation-size basketball court utilizing a fully programmable LED screen floor for an interactive consumer experience. The system required a visual framework that could support live workouts, virtual training programs led by Nike Master Trainers, and the replication of signature move sequences from top NBA athletes. The motion assets had to be highly accurate to guide players through specific drills while maintaining a premium brand aesthetic.
Client
AKQA
Scope
animation
Timeline
1 Week
I animated and designed some of the functional graphic layouts and training visuals displayed directly beneath the players' feet. This included tracking lines, target zones, and reactive motion cues that synchronized with the workout programs. By blending these technical training grids with high-energy hand-drawn illustrations, the court surface was transformed into a responsive, digital training platform that accommodated both consumer pickup games and live appearances by high-profile athletes.
A highly successful experiential installation that served as the centerpiece for the brand campaign. The interactive floor allowed consumers to test Nike footwear under real-world training conditions, blending digital UI with physical sport to create an immersive, high-traffic consumer experience.
