Cambridge OCR needed to evolve their visual communication to better resonate with a modern educational landscape. The goal was to take complex institutional messaging and distill it into a motion language that felt clean, authoritative, and accessible for both educators and students.
Client
Flump Studios / Rachett
Scope
3d modeling, animation, compositing
Timeline
2.5 Weeks
I assisted and developed a sophisticated motion graphics package that utilized the brand’s academic heritage while pushing it into a contemporary digital space. By focusing on precision-based transitions and a refined typographic hierarchy, we ensured that the technical information was delivered with clarity without losing the prestigious "Cambridge" feel.
A suite of high-end motion assets that standardized the brand’s video output, providing OCR with a consistent and premium visual identity across their global digital channels.
