Ancestry required high-impact television commercials to air during two of the UK's most significant cultural milestones: the Coronation of King Charles III and the anniversary of VE Day. The objective was to connect the brand to the national mood, encouraging viewers to explore and preserve their own family’s historical links to these monumental events.
Client
Flump Studios / Ratchett
Scope
After Effects, 2d animation
Timeline
2 weeks
Commissioned by Flump Studios I executed motion assets for the TVC campaigns, focusing on a seamless blend of historical archival imagery and contemporary footage. The visual language used elegant transitions and polished compositing to highlight the "thread" that connects past generations to the present. By treating historical documents and personal photography with a high-end cinematic feel, the commercial positioned Ancestry as the essential bridge between national history and personal heritage.
The commercial aired across major broadcast networks during peak viewership windows, successfully driving a surge in platform engagement. The campaign effectively leveraged these specific cultural moments to reinforce Ancestry’s status as the leader in family history and digital preservation.
