Viasat Worldwide needed to launch "Summer of Crime," a major promotional campaign for several new and old series on their Epic Drama channel. The brief required a central visual metaphor that captured the essence of a detective’s investigation—specifically a complex, high-fidelity crime board.
Client
Viasat WorldWide
Scope
Modelling, Rendering, Animating & Compositing
Timeline
3 weeks
I developed a cinematic, photo-realistic 3D detective board in Cinema 4D. Every element was meticulously crafted, including custom-designed polaroids, newspaper clippings, drawing pins, and string connectors. The scene was designed to be atmospheric and immersive, reflecting the dark, murky corners of a detective solving crimes in the criminal world.
The campaign was a critical success, winning Silver for Best Promotion Campaign for Special Programming at the Eyes & Ears Europe Awards 2020.
