Asto, a Santander-backed fintech startup, launched to help small businesses manage invoice financing. Stereo Creative needed a series of three product videos that simplified a complex financial concept into something fun, shareable, and visually engaging for small business owners.
Client
Stereo Creative
Scope
animation
Timeline
1 weeks
Working from predetermined visual assets, I brought the brand to life through characterful 2D animation. Using Adobe After Effects, I focused on smooth transitions and expressive keyframing to ensure the "Invoicing" product looked effortless and approachable.
The animation served as the backbone for Asto's first-ever digital campaign, successfully introducing the brand to the UK SME market.
