NBCUniversal required a brand identity and broadcast motion package for "The 6 O’Clock Club," a family-oriented programming slot on Studio Universal. The key challenge was to design a recurring visual device that explicitly reinforced the show's airtime while appealing simultaneously to both children and adults.
Year
NBCUniversal
Scope
3d modelling, 3d animation
Timeline
2 Weeks
I designed and animated a broadcast toolkit centered around a stylized, mechanical flip clock device built in Cinema 4D. This clock acted as the primary visual anchor across the network packaging, dynamically flipping between vibrant brand colors to signal transitions between different show genres. By using the clock to clearly display scheduling times and upcoming titles, the device effectively unified the diverse programming lineup while constantly emphasizing the block's name and 6 PM airtime.
A cohesive and recognizable daily programming identity that clearly mapped out the evening schedule for families, helping to build consistent viewer habits for the channel's 6 PM block.
